Market Intelligence, Surveillance & Reconnaissance: VMI M-ISR™ Program
Contract for: 6, 12, or 24 Month Assignments
A dedicated VMI Market Intelligence, Surveillance & Reconnaissance (M-ISR) program provides a regularly scheduled forum for your team to learn and discuss tactical and strategic consequences of the latest market dynamics that will impact your PWin.
- Relevant 24/7 situational awareness of captured and investigated market activities
- Sprint Cycle intel briefings to discuss within the context of your market ecosystem: what just happened or is about to happen, what to make of it, how it may play out, thought leadership topics, and other Essential Elements of Information for PtW consideration.
- Senior advisor consultation on how it will/may impact your efforts and why; and What’s Next scenarios with strategic/tactical recommendations.
M-ISR is ideal for complex program capture and product launch campaigns.
- Large campaigns dealing with combinations of new acquisition methods and innovations
- Multiple competitors, some comprising non-traditional partnerships
- Pre- and post- product launch including early market demand-acceleration programs.