Times of Turmoil
Turmoil is a disruption of markets, of business, of life as we know it. Those who succeed are bold, not faint of heart. They embrace and adapt to change. Future success will be about recognizing that old ways of doing things and the speed at which they were executed need to be completely re-thought and most likely replaced by innovation across the business model. The future represents a place where continuous improvement ends, and innovation inserted everywhere becomes the norm. Speed and agility are the differential advantage.
Market share position today, going into this new future, will bear no resemblance to a company’s market position in five years. The big question is, who will even survive?
These Times of Turmoil are the time to leapfrog the competition and new entrants in market share position, through fast-paced innovation.
VMI is a technology marketing consulting firm focused on innovative approaches, helping clients in both the commercial and defense sectors solve their toughest growth and market leadership challenges. VMI has been an integral part of large winning capture and successful product launch teams for more than 15 years and has completed over 400 strategic marketing and emerging technology assignments for Fortune 500 through Pre-IPO customers.
Reporting from CES 2022, Las Vegas; Day 1 Jan 5, 2022
Our first day at CES we hit Innovation Startups at the Venetian.
IPM® Innovation Process Marketing Introduction
IPM is the VMI proprietary process designed to deliver continuous growth. It can be applied periodically, on demand or in sections as needed. The three most prevalent applications are: New growth, strategic planning and brand renewal.