Innovation Process Market “IPM” – Spec Sheet

VMI’s “Diamond” definitions, methodology and results of each process: Exploration – (Diamonds 1–3) to find new markets for a technology or innovation Market Validation – (Diamonds 1–7) to validate a solution within a market or ecosystem Positioning and Branding – (Diamonds 1–10) to position and brand a solution and/or company Adoption Strategy / Launch Plan – (Diamonds 1–12) to create a strategy and launch plan focused on accelerating the adoption of the innovation in the marketplace.


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