Growth, Leadership, and Market Acceleration

Vanguard Marketing International, Inc. “VMI” is a strategic consulting firm focused on applying innovation at the business model, product, or service level to help clients in the commercial and defense sectors solve their most hardened domestic and international growth challenges. VMI has completed over 400 strategic marketing and emerging technology assignments for Fortune 500 through Pre-IPO customers

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Seeing What’s Next, Being What’s Next™

Vanguard Marketing International, Inc. “VMI” is a strategic consulting firm focused on applying innovation at the business model, product, or service level to help clients in the commercial and defense sectors solve their most hardened domestic and international growth challenges. VMI has completed over 400 strategic marketing and emerging technology assignments for Fortune 500 through Pre-IPO customers.

Innovation Exploration

VMI’s Innovation Exploration program explores markets based on identified critical unmet problems and associated new market categories to assess the relevance and viability of a solution against direct and emerging competitors. We evaluate all capabilities against unmet market needs; Determine gaps, levels of interest, and relative viability/desirability of your advantages and potential solution.

While the program has different variants based on the sector and application, we always begin by creating an integrated Common Operating Picture (COP) of the ecosystem made up of a range of people and organizations. Once the COP is complete, we introduce a forum for building shared understanding, discussion, and agile sprint cycle decision making, coupled with creative pro-active problem solving to achieve your goal.

Clients utilizing the M-ISR program in the defense sector have called it the first breakthrough in program acquisition/capture in decades.

Strategic Growth Services

As an expert in creating strategies for business innovation, VMI utilizes cross-industry insight and multi-disciplinary expertise to provide original and actionable recommendations to clients. We work to uncover the driving forces behind trends in order to See What’s Next – the emerging unmet needs, so you can deliver ahead of the competition. Being what is Next!

  • Strategy Development
  • Evidence-based Strategic Planning
  • Trend and Gap Analysis; Needs Forecasting (2-5 Years Out)
  • Global Market Opportunity Analysis
  • Strategic Pursuit Campaign Support
  • Market Exploration, Category Development and Brand Strategy Creation
  • Key Technology and Business Model Identification
  • M&A Strategy Development
  • M&A Candidate Screening and Profiling
  • Pipeline Qualification and Resource Optimization

Strategic Growth Services

As an expert in creating strategies for business innovation, VMI utilizes cross-industry insight and multi-disciplinary expertise to provide original and actionable recommendations to clients. We work to uncover the driving forces behind trends in order to See What’s Next – the emerging unmet needs, so you can deliver ahead of the competition. Being what is Next!

  • Strategy Development
  • Evidence-based Strategic Planning
  • Trend and Gap Analysis; Needs Forecasting (2-5 Years Out)
  • Global Market Opportunity Analysis
  • Strategic Pursuit Campaign Support
  • Market Exploration, Category Development and Brand Strategy Creation
  • Key Technology and Business Model Identification
  • M&A Strategy Development
  • M&A Candidate Screening and Profiling
  • Pipeline Qualification and Resource Optimization

Market Leadership

VMI helps companies become market leaders by establishing their vision of the future to drive growth and market dominance.

“First to a new category, earns 50% more market share than the next entrant.”
-Jack Byers

  • Differential Advantage and Disruptive Value Creation
  • Category and Market Positioning
  • Market Entry and Development Strategies
  • Advocacy, Awareness and Messaging Programs
  • Technology, Intellectual Property Commercialization

Market Traction

When it comes to innovation your success can best be gauged by time-to-money and time-to-market dominance. Time-to-money traction starts with VMI’s processes that help build awareness by visionaries and early adopters who see the advantage your solution brings to solving important customer problems. Without their buy in, your innovation will falter, with their buy in, you gain advocacy which creates the traction necessary for adoption and market dominance.

  • Market Penetration Strategy
  • Market and Business Plans
  • Advocacy, Awareness, and Messaging Programs
  • M&A Candidate Screening and Profiling

Strategic Marketing Services

Recognizing and leveraging change through proven, standardized practices help companies meet goals and reduce risks. Your company can begin driving change through more focused marketing, sales strategies and creating opportunities that not only revitalize your overall position in the minds of the market, but also builds perceived value and benefits that position you in the forefront of industry.

Let expert strategic marketing consultants assist you. Through our proprietary methodology, Innovation Process Marketing (“IPM”), we can help executive leaders anticipate trends, internalize their meaning, and leverage emerging opportunities. The business intelligence and positioning strategies that we deliver better enable you to understand and confirm unmet critical needs within the market, clearly see alternative solutions that are trying to solve these problems, and understand the priorities and tangible steps for successfully competing and dominating your marketplace

Contact Us

480.488.5707