Turmoil is a disruption of markets, of business, of life as we know it. Those who succeed are bold, not faint of heart. They embrace and adapt to change. Future success will be about recognizing that old ways of doing things and the speed at which they were executed need to be completely re-thought and most likely replaced by innovation across the business model. The future represents a place where continuous improvement ends, and innovation inserted everywhere becomes the norm. Speed and agility are the differential advantage.
Market share position today, going into this new future, will bear no resemblance to a company’s market position in five years. The big question is, who will even survive?
These Times of Turmoil are the time to leapfrog the competition and new entrants in market share position, through fast-paced innovation.