We have all heard and used the terms early adopter, innovators, and early market, but do you know why they are essential, how they are interconnected and how to use them for success?
This year, across the many expanding exhibit halls, our analyst team has uncovered top innovations and enabling technologies that won’t disappoint! We know and believe they will transform markets and improve our lives in ways that we can only dream!
Why Your Company Should Embrace Core Disruption The simplest and [...]
Let’s analyze one of the world’s most recent and amazing global disruptions; Apple and the cell phone industry. Simply put, Apple replaced the cell phone with a handheld computer, revolutionary touchscreen interface...
Before jumping into the attributes of innovations, we need to understand the context and best means of leveraging their strengths. Attributes or properties are forms of evidence meant to demonstrate to members of each adopter category the value of our innovation to them as individuals.