Why the Best Product Fails

2021-09-21T16:27:19-07:00

Over the last decade our research has covered many avenues of strategic inquiries. Probably the most interesting recurring theme has focused on answering one key question that engineering and science-based companies have asked themselves for years.

Why the Best Product Fails2021-09-21T16:27:19-07:00

How Apple Applied the Top 5 Perceived Attributes of Innovation to Disrupt Mature Markets

2021-09-14T20:43:52-07:00

Let’s analyze one of the world’s most recent and amazing global disruptions; Apple and the cell phone industry. Simply put, Apple replaced the cell phone with a handheld computer, revolutionary touchscreen interface...

How Apple Applied the Top 5 Perceived Attributes of Innovation to Disrupt Mature Markets2021-09-14T20:43:52-07:00
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