Why the Best Product Fails

2021-09-14T20:37:27+00:00

This year, across the many expanding exhibit halls, our analyst team has uncovered top innovations and enabling technologies that won’t disappoint! We know and believe they will transform markets and improve our lives in ways that we can only dream!

Why the Best Product Fails2021-09-14T20:37:27+00:00

How Apple Applied the Top 5 Perceived Attributes of Innovation to Disrupt Mature Markets

2021-09-14T20:43:52+00:00

Let’s analyze one of the world’s most recent and amazing global disruptions; Apple and the cell phone industry. Simply put, Apple replaced the cell phone with a handheld computer, revolutionary touchscreen interface...

How Apple Applied the Top 5 Perceived Attributes of Innovation to Disrupt Mature Markets2021-09-14T20:43:52+00:00

Top 5 Perceived Attributes of Innovations and Their Effect on Rate of Adoption

2021-09-14T20:34:37+00:00

Before jumping into the attributes of innovations, we need to understand the context and best means of leveraging their strengths. Attributes or properties are forms of evidence meant to demonstrate to members of each adopter category the value of our innovation to them as individuals.

Top 5 Perceived Attributes of Innovations and Their Effect on Rate of Adoption2021-09-14T20:34:37+00:00
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