IPM® Market Validation


The IPM Market Validation process is based on the idea that once an opportunity appears to be worthwhile, it needs to be thoroughly examined firsthand before making a substantial commitment to pursue or make further investments in it

IPM® Market Validation2021-11-03T06:55:08-07:00

IPM® Adoption Strategy


The IPM Adoption Strategy is based on the fact that not all sales are equal. Customer segmentation is key to achieving the corporation’s goals. The adoption rate of your innovation by the market closely tracks to your ability to gain acceptance by important early adopters/opinion leaders.

IPM® Adoption Strategy2021-11-03T07:01:28-07:00

Why the Best Product Fails


Over the last decade our research has covered many avenues of strategic inquiries. Probably the most interesting recurring theme has focused on answering one key question that engineering and science-based companies have asked themselves for years.

Why the Best Product Fails2021-10-27T12:34:32-07:00
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