IPM is the VMI proprietary process designed to deliver continuous growth. It can be applied periodically, on demand or in sections as needed. The three most prevalent applications are: New growth, strategic planning and brand renewal.
The IPM New Market Exploration process seeks to find markets with a current or developing need for your technology innovation or solution. It is a fast, efficient, focused process.
The IPM Market Validation process is based on the idea that once an opportunity appears to be worthwhile, it needs to be thoroughly examined firsthand before making a substantial commitment to pursue or make further investments in it
The IPM Positioning & Branding process for companies and innovation recognizes that addressing important unmet needs and providing customers with differential advantages in their markets is critical to building brand equity.
The IPM Adoption Strategy is based on the fact that not all sales are equal. Customer segmentation is key to achieving the corporation’s goals. The adoption rate of your innovation by the market closely tracks to your ability to gain acceptance by important early adopters/opinion leaders.
We have all heard and used the terms early adopter, innovators, and early market, but do you know why they are essential, how they are interconnected and how to use them for success?
Over the last decade our research has covered many avenues of strategic inquiries. Probably the most interesting recurring theme has focused on answering one key question that engineering and science-based companies have asked themselves for years.