Vanguard Marketing Blog

IPM is the VMI proprietary process designed to deliver continuous growth. It can be applied periodically, on demand or in sections as needed. The three most prevalent applications are: New growth, strategic planning and brand renewal.

In The Beginning… On December 31, 1879, in Menlo Park, New Jersey, Thomas Edison made the first public demonstration of his incandescent light bulb.

The ah ha moment – December 2003, in The Economist, Science Fiction writer William Gibson stated: “The future is already here – it’s just not evenly distributed.”

The IPM New Market Exploration process seeks to find markets with a current or developing need for your technology innovation or solution. It is a fast, efficient, focused process.

The IPM Market Validation process is based on the idea that once an opportunity appears to be worthwhile, it needs to be thoroughly examined firsthand before making a substantial commitment to pursue or make further investments in it

The IPM Positioning & Branding process for companies and innovation recognizes that addressing important unmet needs and providing customers with differential advantages in their markets is critical to building brand equity.

The IPM Adoption Strategy is based on the fact that not all sales are equal. Customer segmentation is key to achieving the corporation’s goals. The adoption rate of your innovation by the market closely tracks to your ability to gain acceptance by important early adopters/opinion leaders.

We have all heard and used the terms early adopter, innovators, and early market, but do you know why they are essential, how they are interconnected and how to use them for success?

Over the last decade our research has covered many avenues of strategic inquiries. Probably the most interesting recurring theme has focused on answering one key question that engineering and science-based companies have asked themselves for years.

The focus of this essay is to discuss the disruption of the Defense industry including its impact on the customer along with the opportunities and challenges ahead for the industrial base

In the recent past, we lived in an environment where life was linear; tomorrow was an extension of today, and today was an extension of yesterday. We thought in terms of risk mitigation, incremental improvement, and market share.

The simplest and lowest-risk product releases are updates to existing offerings that represent continuous improvement. Usually this means the addition of new features and functions, often guided by customer input.

Let’s analyze one of the world’s most recent and amazing global disruptions; Apple and the cell phone industry. Simply put, Apple replaced the cell phone with a handheld computer, revolutionary touchscreen interface...

Before jumping into the attributes of innovations, we need to understand the context and best means of leveraging their strengths. Attributes or properties are forms of evidence meant to demonstrate to members of each...

We begin with an imagination and a great problem in search of a disruptive solution that is solvable within the constraints of the situation. We do not begin with the balance of power or ending world hunger.