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Emerging Markets

Top 5 Perceived Attributes of Innovations and Their Effect on Rate of Adoption

Before jumping into the attributes of innovations, we need to understand the context and best means of leveraging their strengths. Attributes or properties are forms of evidence meant to demonstrate to members of each adopter category the value of our innovation to them as individuals. Adopter categories refer to the buyer’s personality and how they align on the adoption curve; what...

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