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Emerging Markets

Top 5 Perceived Attributes of Innovations and Their Effect on Rate of Adoption

Have you ever wondered where the adoption curve and the term early adopter came from? Everett Rogers received a PhD in Rural Sociology from Iowa State University in 1957.  In 1962 he published The Diffusion of Innovations and introduces the notion of the adoption curve and associated adopter categorizations: innovators, early adopters, early majority, late majority and laggards. The...

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