VMI Collaborates With Companies Every Day
Strengthening their capacity to compete effectively at the enterprise level in the defense industry.
How? Raising the Probability of a Win (Pwin), Every Day
Raising your Pwin is a journey. It begins with early discussion of missions and needs leading to crafting a solution and strategy while building a strong advocacy base over the course of the campaign, every day. The intent is for the Pwin to reach its pinnacle the day of decision with a wide positive gap between you and the competition.
VMI helps improve the chances of a win at each stage through continuous “market ISR” and the application of customer and competitor foresight as part of our proven Agile Capture Team Support (ACTSTM) process.
Why VMI
VMI is a technology marketing consulting firm focused on innovative approaches, helping clients in both the commercial and defense sectors solve their toughest growth and market leadership challenges. VMI has been an integral part of large winning capture and successful product launch teams for more than 15 years and has completed over 400 strategic marketing and emerging technology assignments for Fortune 500 through Pre-IPO customers.
Recent Posts
Reporting from CES 2022, Las Vegas; Day 1 Jan 5, 2022
Our first day at CES we hit Innovation Startups at the Venetian.
IPM® Innovation Process Marketing Introduction
IPM is the VMI proprietary process designed to deliver continuous growth. It can be applied periodically, on demand or in sections as needed. The three most prevalent applications are: New growth, strategic planning and brand renewal.
